On May 23,the 26th Hortiflorexpo IPM Beijing was held in the new hall of China International Exhibition Center (Shunyi Hall). In this exhibition, Ruixue Global and the joint venture company LumiRay (jointly established by Ruixue Global and &Lumiforte) appeared together, and held the opening ceremony of the joint venture company LumiRay. It marks the beginning of a new chapter in the partnership between the two companies.

On 24 May, Mr. André Haspels, Ambassador of the Kingdom of the Netherlands, Mr. Erik Smidt, Agricultural Counsellor of the Embassy of the Kingdom of the Netherlands in China, Mr. Karel van Bommel, Agricultural Counsellor of Plant Control, Ms.Shenghua Tan , Agricultural Officer, Ms. Qiuli Zhang , Agricultural Adviser, Dr. Ruiqing Huang ,President of Ruixue Global and Chairman of the board of LumiRay, Mr. Barry Zuidgeest, Chief Commercial Officer of Lumiforte and borad menmber of LumiRay, Dr. Xueping Qu, board member of LumiRay and Mr. Fulco Wijdooge, general manager of LumiRay unveiled the nameplate of LumiRay. LumiRay will adhere to the ecological concept of environmental protection, continuous innovation, and make positive contributions to the sustainable development of facility horticulture in China and Asia.

Ruixue Global and Lumiforte set up a joint venture in Beijing, LumiRay. The two sides have cooperated in the field of light and temperature regulating solution for more than 20 years. Lumiforte has rich experience in product development, application and promotion. Ruixue Global has introduced products into China, and carried out innovation, promotion, demonstration and application, which has been widely recognized by domestic customers. LumiRay will provide a full range of greenhouse light and temperature adjustment solutions for domestic and foreign customers with higher cost performance, stronger competitiveness and more sustainable ecological and environmental protection concepts.

On May 24, 2024, at 18:00, a celebratory banquet was held in Beijing to commemorate the establishment of the joint venture company RuiXue Global & LUMIFORTE, known as LumiRay.

Over 180 guests attended the event, including leaders from relevant departments, industry associations, customer representatives, and distinguished guests from various sectors. The banquet was hosted by Fulco Wijdooge, General Manager of LumiRay, and Ziying Huang, Vice General Manager.

The host is Fulco Wijdooge, General Manager of LumiRay, and Ziying Huang, Vice General Manager of LumiRay

Beijing LumiRay Technology Co., Ltd., a joint venture between RuiXue Global and Lumiforte, is dedicated to the localization of greenhouse light and temperature regulating solution, providing a range of environmentally-friendly high-tech products for China and the Asian region.

During the banquet, Dr. Ruiqing Huang, the President of RuiXue Global and Chairman of the board of LumiRay, delivered a speech, expressing heartfelt gratitude to all the guests for their support and love towards LumiRay. He also shared the story behind the establishment of LumiRay. Dr. Huang emphasized the arduous nature of the path to localization and stated that in the upcoming years, they will continuously innovate and upgrade to achieve the localization and scaling of environmentally friendly shading and cooling agents. Their aim is to provide sustainable ecological horticultural solutions for China and users in the Asian region.

Speech by Dr. Ruiqing Huang, President of RuiXue Global and Chairman of the board of LumiRay.

Barry Zuidgeest, Chief Commercial Officer of Lumiforte and board member of LumiRay, congratulated the establishment of the joint venture. He highlighted the original intention of establishing LumiRay, which is to support China's horticultural industry through sustainable solutions. Barry acknowledged the challenges and rewards along this milestone journey and expressed confidence in breaking boundaries and collaborating for great achievements. He ended his speech by wishing good health and success to all the guests in attendance.

Speech by Barry Zuidgeest, Chief Commercial Officer of Lumiforte, and board member of LumiRay

The launch ceremony of Beijing LumiRay Technology Co., Ltd. was successfully held. Distinguished guests Mr. Yuling Ren, Dr. Ruiqing Huang, Mr. Barry Zuidgeest, Dr.Qu Xueping, Mr. Fulco Wijdooge, and Ms. Ziying Huang, participated in the ceremony to celebrate the establishment of LumiRay and wishing the joint venture a bright future.

During the guest speech session, representatives of the guests extended their blessings to LumiRay. 

Mr. Yuling Ren, former senior counselor of the State Council, praised the RuiXue Global and Lumiforte team for their contributions to the high-quality development of greenhouse construction and horticultural crops in China. he inscribed the words "共创辉煌" (Create Brilliance Together) to congratulate the establishment of LumiRay. Mr. Ren expressed confidence in the wisdom of both teams and believed that the market, environment, and policies of China would support the success of their cooperation, leading to brilliance.

Speech by Mr. Yuling Ren,former Senior counselor of the State Council, praised the RuiXue Global and Lumiforte team for their contributions to the high-quality development of greenhouse construction and horticultural crops in China.

Presenting Ren Yuling's calligraphy artwork: "LumiRay:jointly Creating Brilliance "

Mr. Shuzhong Wang, former head of the Beijing Agricultural Technology Extension Station, recalled the multiple field application trials conducted in the suburbs, with the remarkable cooling effects of ReduSol/ReduClean. Mr. Wang believed that ReduSol/ReduClean is an effective measure to address high temperatures in the facility vegetable industry in Beijing, and he wished the joint venture company to quickly introduce more cost-effective innovative cooling products, achieving a win-win situation for product manufacturers and users.

Speech by Mr. Shuzhong Wang, former director of the Beijing Agricultural Technology Promotion Station.

Mr. Jianguo Guan, Chairman of the board of Xijiao Farm, Beijing Shounong Group, expressed his gratitude to Dr. Ruiqing Huang and the RuiXue Global team for their strong support and assistance in the modern agricultural development of the Xijiao Farm. He stated that the LumiRay products, currently used in the Cuihu Smart Agricultural Greenhouse, have shown excellent results. He acknowledged that RuiXue Global is leading the China’s horticultural industry towards specialization, standardization, and modernization.

Speech by Mr. Jianguo Guan, Chairman of the board of Xijiao Farm, Beijing Shounong Group's.

This is a feast of the industry, but also a harvest journey. Ruixue Global will also continue to provide the of users with quality products and services.

Report source：HORTIDAILYCHINAhttps://mp.weixin.qq.com/s/2Sl_BeT7VjibytI6V9rwpw